Website Opportunity Report — Rodeway Inn & Suites Kamloops

What's working — and what's costing Rodeway Inn & Suites direct bookings — online.

Prepared for: Rodeway Inn & Suites Kamloops

1200 Rogers Way, Kamloops, BC V1S 1N5

Report date: July 9, 2026

Prepared by Tim — owner, Overlander Motel, Chase, BC. I redesigned my own motel's website earlier this year and saw real results; this report applies the same lens to Rodeway Inn & Suites.

What Rodeway Inn & Suites does well already

An independent motel on Rogers Way, right off Highway 1 — clean rooms, free continental breakfast and WiFi, and a genuinely strong set of traveler amenities: pet-friendly rooms, truck & RV parking, and EV charging. Minutes from TRU, Aberdeen Mall, and downtown Kamloops.

Real, clean, professional property photos already exist (lobby, guest rooms) — a genuine asset most independent motels don't have.

Amenity mix (pet-friendly + truck/RV + EV charging) is a real differentiator versus most Kamloops competitors — currently under-promoted.

Strong highway-adjacent location for both overnight travelers and longer regional stays.

Where the online presence currently lives

Website	No owned, direct-booking website — the only online presence is the Choice Hotels franchise listing page, a generic template shared across many Choice properties.
Online reputation	3.6/5 on TripAdvisor (252 reviews) — guests consistently praise the location and clean, renovated rooms. Google's own current star rating wasn't independently verifiable through automated research; worth a quick check on your Google Business Profile before this goes out.
Booking system	All bookings route through Choice Hotels / OTA channels (Booking.com, Expedia, Kayak). No direct-booking capture point exists today.
Customer experience	A guest researching the property meets a generic chain page first — not the actual property, its amenities, or its local character.
Mobile experience	The Choice Hotels page is technically mobile-functional (chain-maintained), but it's generic and doesn't surface this property's specific amenities.

Website

No owned, direct-booking website — the only online presence is the Choice Hotels franchise listing page, a generic template shared across many Choice properties.

Online reputation

3.6/5 on TripAdvisor (252 reviews) — guests consistently praise the location and clean, renovated rooms. Google's own current star rating wasn't independently verifiable through automated research; worth a quick check on your Google Business Profile before this goes out.

Booking system

All bookings route through Choice Hotels / OTA channels (Booking.com, Expedia, Kayak). No direct-booking capture point exists today.

Customer experience

A guest researching the property meets a generic chain page first — not the actual property, its amenities, or its local character.

Mobile experience

The Choice Hotels page is technically mobile-functional (chain-maintained), but it's generic and doesn't surface this property's specific amenities.

Where this may be costing bookings

A traveler comparing options before booking has no easy way to learn this property is pet-friendly or has EV charging — that's often a deciding factor, and it's invisible right now.

Every booking currently routed through an OTA carries a commission cost that a direct-booking page would reduce over time.

Competing independent motels with an owned website control their own story and capture direct inquiries the Choice Hotels page can't.

A concept showing what this could become

[Screenshot of demo homepage]

Concept homepage built around direct booking, amenities, and local traveler context.

View the live demo →

This is a concept showing what your online presence could become — built around what actually works for a hospitality business, not a generic template.

We understand small hospitality businesses because we operate one

I own the Overlander Motel in Chase, BC. Earlier this year I redesigned our own website — since then we've seen more direct bookings, reduced reliance on OTA platforms for some reservations, and had our two strongest revenue months on record. I'm not a web designer guessing what a hotel website needs; I've lived the exact problem Rodeway Inn & Suites is facing, on my own property, first.

Choose the level that fits Rodeway Inn

Each level adds practical tools for this business to generate more of the actions that matter. Growth is the recommended balance of presentation and conversion value.

Essentials

$349 CAD one-time

Give travelers a fast mobile path to rooms, amenities, calls, and the preferred booking channel.

Mobile motel homepage
Direct booking and tap-to-call buttons
Room and amenity summary
Kamloops location details

Recommended

Growth

$549 CAD one-time

Build guest trust and encourage more direct booking inquiries with room, amenity, and local information.

Room-type and amenity sections
Property gallery
Local attraction highlights
Guest review showcase
Improved reservation inquiry form

Advanced

$699 CAD one-time

Connect availability, payments, guest FAQs, upsells, and tracking to increase direct reservation value.

Booking-engine or availability connection
Direct payment integration
AI chat for guest and property questions
Room upgrade and stay-extension upsells
Reservation conversion tracking

One-time build prices exclude domain registration, paid third-party ordering or booking subscriptions, payment-processing charges, advertising, and AI usage fees. The $49/month plan covers ongoing care after launch; larger redesigns or new integrations are quoted separately.